Born in the Swiss Alps in 2010, On plans to change the world of running. This silhouette fuses the best of style and technology, ready for the tracks or even the casual wearer. The On Cloudnova is known for its ??heel tongue??and bootie-like construction, allowing for a break-in feel like no other. They are flexible yet supportive, as a complementary padded heel and customizable lacing arrangement generate extra comfort. Underneath, joined CloudTec cushions lessen impact and the tailor-made Speedboard propels you forward ??a perfect combination when running.